The Maybelline Company was founded in 1915 by a young entrepreneur called Thomas Lyle Williams. He often recognized his younger sister, Mabel applying a mixture of coal and Vaseline on her lashes to make and fuller-looking eyelashes. Fun fact, this is often what inspired Williams to form mascara using by using the right chemicals and ingredients. In honor of his sister, Mabel he then named his company after her. most girls are very conversant in Maybelline products as they’re affordable, youthful and vibrant. Many of the worlds top models are the company’s ambassadors like Adrianna Lima, and Gigi Hadid.