Hailey Bieber makeup tutorials have become the gold standard for beauty enthusiasts looking to achieve that perfect “no-makeup makeup” look. The model and Rhode skincare founder consistently delivers exactly what her followers crave—detailed breakdowns of her signature techniques that anyone can follow at home. That’s why each new Hailey Bieber makeup tutorial quickly becomes the beauty world’s most coveted resource.
In her latest Hailey Bieber makeup tutorial posted this Monday, the 28-year-old style icon walks viewers through her everyday routine in a refreshingly candid 12-minute video. This Hailey Bieber makeup tutorial shares both time-tested techniques and exciting product teases (including what appears to be a new Rhode concealer that has fans speculating wildly in the comments).
Let’s break down this essential Hailey Bieber makeup tutorial step-by-step—including her revolutionary tip for foundation that never looks cakey.
Hailey Bieber’s Flawless Base Secret
“I always start with skincare—always, always, always,” Bieber emphasizes at the beginning of her makeup tutorial. It’s non-negotiable in her routine.
After securing her hair with minimal-damage clips, she reaches first for her Rhode Peptide Glazing Fluid. “This is literally like giving your skin a big drink of water before makeup,” she explains while pressing it into her skin. “I’ve tried applying makeup without this step, and it’s never the same.”
Next comes a light layer of Rhode Barrier Cream, which she applies strategically in this portion of the Hailey Bieber makeup tutorial to areas that tend to get dry throughout the day. “I focus on my smile lines and under my eyes—anywhere makeup might settle or look textured later.”
For foundation, Bieber opts for the Kosas Revealer Foundation in shade 160, applying it with a dampened beauty sponge rather than a brush. “I’ve found that for an everyday look, a sponge gives me that second-skin finish I’m always after,” she shares in the makeup tutorial while demonstrating her bouncing technique.
The real magic in this Hailey Bieber makeup tutorial happens with her concealer application. After applying NARS Radiant Creamy Concealer under her eyes and on any areas needing coverage, Bieber does something unexpected.
“This is my secret for the most natural-looking concealer that never creases,” she reveals. “I take the smallest amount of facial oil on my fingertip and gently tap it over any areas where I’ve applied concealer. It melds the product with your skin in this incredible way.”
Hailey Bieber’s Signature Flush Technique
The next step in Bieber’s makeup tutorial focuses on bringing dimension and life back to the skin with blush—a step she never skips.
“I’m using my Rhode Pocket Blush in Raspberry,” she says, applying the cream product directly from the stick. “The key with blush placement for me is starting higher than you think you should.”
Rather than stopping with one product, this Hailey Bieber makeup tutorial reveals that layering is essential for a long-lasting flush. “I always set cream blush with a similar powder shade,” she explains while lightly dusting Rare Beauty’s Soft Pinch Blush in Lucky over top. “This creates dimension and makes the color last all day.”
She then demonstrates her unexpected “draping” technique, extending the blush subtly across the bridge of her nose. “This creates this sun-kissed look that feels really natural, like you just came back from vacation,” she says while blending everything seamlessly.
For a touch of definition, Bieber applies a small amount of bronzer just under her cheekbones and around the perimeter of her face. “I’m not contouring heavily for everyday—just adding a touch of warmth where the sun would naturally hit.”
Hailey Bieber’s Effortless Eye and Lip Pairing
With her base perfected, the Hailey Bieber makeup tutorial moves on to eyes and lips—keeping things simple yet impactful.
“For everyday, I don’t do anything complicated with my eyes,” she explains while brushing a neutral matte shade through her crease. “It’s all about definition rather than color.”
She then takes a small precision brush and applies a thin line of brown shadow along her upper lash line. “I prefer shadow over liner for day because it’s softer and more forgiving if your hand isn’t perfectly steady,” she demonstrates, slightly winging the shadow out at the corners.
After curling her lashes, this portion of the Hailey Bieber makeup tutorial shows her applying mascara with a unique approach. “I wiggle the brush at the base of my lashes first, then pull through to the tips,” she explains. “And I always do my bottom lashes too—it makes such a difference.”
For her famous “your-lips-but-better” pout, Bieber starts with her Rhode Peptide Lip Treatment as a base. “This gives the perfect amount of hydration before any color,” she says.
Next comes the highly anticipated step in the Hailey Bieber makeup tutorial: her signature lip liner technique. “I line just slightly outside my natural lip line—not dramatically, just enough to enhance what I already have,” she demonstrates using a nude-pink pencil.
She tops the liner with a custom lip cocktail: “I mix my Peptide Lip Tint in Ribbon with a touch of the clear Peptide Lip Treatment to create this glossy, natural finish that lasts for hours.”
The final touch in this comprehensive Hailey Bieber makeup tutorial? A gentle pat of highlighter on the high points of her cheekbones and down the bridge of her nose. “I apply it with my finger rather than a brush for the most natural finish,” she explains.
As she gives a final look at her completed everyday glam, Bieber offers perhaps the most valuable tip from her makeup tutorial: “Makeup should enhance, not mask. If you can still see your skin texture and your natural features, you’ve done it right.”
Now it’s our turn to practice this Hailey Bieber makeup tutorial—with hopefully the same effortless results. And we’re definitely bookmarking this Hailey Bieber makeup tutorial for our next everyday glam session!
