Huda Kattan is raising awareness of a recent problem with one of the shades in her upcoming Easy Blur foundation collection. In order to explain what went wrong and how she and her team fixed it before the product launched in early September,
the founder of Huda Beauty took to TikTok. Kattan said there was a mismatch in shade. “It’s really unfortunate that it happened with a richer shade, but this could have happened with any shade,” she said.
An influencer who was given an advance look at the collection, according to Kattan, tried the colors and discovered that one was too rich and the other shade was too red, leaving a void in the spectrum. The shade code that was given was incorrect,
according to Kattan, who also mentioned that her staff got to work investigating the situation right away. The shade Lava Cake from Kattan’s Faux Filter foundation range is different from the shade in the new Easy Blur line.
Huda Kattan Issues
Accepting responsibility for her error, Kattan stated that she should have “quadruple-checked” to ensure the blinds were turned in accurately. The group is replacing all of the existing, incorrectly coded “Lava Cake” shades with the correct shade match, “Ganache,”
and taking back all of the existing hues. Kattan also revealed that the original hue will now be called “True Lava Cake” and will be available at stores as soon as possible.
In the caption for the video, Kattan said, “I’m so deeply sorry to anyone who might be affected by this and can’t find their shade.” Kattan also offered an email address for clients to contact her if they are unable to locate their “True Lava Cake” shade, which she hopes will be available at launch. She assured them that a member of the team will personally send one their way.
Fans praised Kattan for being open and sincere about her error. “Much appreciation for the openness! Looking forward to the solution. Your commitment is evident,” one person wrote. Another person commented, “Your accountability is so refreshing.” “A CEO of a beauty company ought to be like this! Accepting accountability and keeping your clients informed as well! Another person said, “Huda Beauty will always be one of my favorite companies.
View Huda Kattan’s complete video apology and justification below:
@hudabeauty I’m so deeply sorry to anyone who might be affected by this and can’t find their shade. Please know you have my personal commitment to get this right as quickly as possible. We are all working overtime with our retailers and manufacturers to resolve this issue ASAP! I will keep everyone posted here along the way and I hope we can make sure everyone has their perfect shade for the launch on September 1, but in case it’s not there in time, please email [email protected] and I will make sure you get your True Lava Cake ASAP. #hudabeauty #easyblur #foundation @Huda @hudabeautyshop ♬ original sound – Huda Beauty
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