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The Most Surprising New Botox and Filler Trends for 2024

Botox trends
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Skin Check: An insider’s guide to all things skincare. Are you the friend everyone comes to for serum recommendations? This is the newsletter for you. Botox trends

“Brotox”: The Rise of Male Botox

While Botox has long been dominated by women—specifically those aged 40-54—there’s a notable shift happening in Botox trends. More men are opting for Botox, with a 5.55% increase over 2022,

according to the American Society of Plastic Surgeons (ASPS). The primary motivation? Achieving an “executive edge” in the competitive job market. With retirement age extending beyond 65, maintaining a youthful appearance is seen as a strategic advantage, allowing men to extend their careers. This trend isn’t just limited to Botox; more men are also undergoing plastic surgery, including facelifts, neck lifts, and chest and ab-enhancing procedures to stay competitive.

Baby Botox: The Trend Among Younger Generations

You might be surprised to learn that Botox isn’t just for those fighting existing wrinkles. There’s a growing trend among Gen Z (ages 20-29) and young Millennials (ages 30-39) for preventative Botox, often referred to as “Baby Botox.” In the past year alone, the number of young patients seeking these treatments increased by 8%. The idea is to prevent wrinkles before they even form. However, this approach raises questions within the aesthetic field about potential long-term risks, such as muscle atrophy and Botox resistance. The debate continues as more young people turn to neuromodulators as a preventive measure.

Botox in the Budget: Affordable Beauty Maintenance

As financial concerns weigh on many, Botox has found its way into more people’s budgets as a viable alternative to more expensive plastic surgery. The ASPS survey highlights a 7% year-over-year growth in minimally invasive procedures, indicating a shift towards more budget-friendly beauty regimens. People are increasingly opting for Botox injections as a cost-effective way to maintain their appearance without the higher costs and longer recovery times associated with surgery.

Filler Preferences by Age: A Shifting Landscape

The landscape of filler preferences is also evolving. Among those getting hyaluronic acid fillers—popular for lips, cheeks, and under-eye areas—young millennials saw a 9% rise over 2022. Meanwhile, patients in their 40s and early 50s are gravitating towards non-hyaluronic acid fillers like Sculptra and Radiesse. These alternatives are often chosen for their longer-lasting results and different aesthetic benefits, reflecting a more tailored approach to aging.

The Reigning Champion: Neuromodulators

When it comes to injectables, neuromodulators such as Botox, Xeomin, and Dysport reign supreme. These treatments top the ASPS list of the most popular minimally invasive procedures of 2023. Their ability to smooth wrinkles and provide a more youthful appearance with minimal downtime makes them a favorite among patients seeking effective and convenient solutions.

Q&A Section

Q: Are there any risks associated with getting Botox at a younger age? A: The debate over the risks of getting Botox at a young age, particularly for preventative purposes, is ongoing in the aesthetic field. Some concerns include muscle atrophy and Botox resistance.

Q: How has the rise of injectables affected the plastic surgery industry? A: The increasing popularity of injectables like Botox and fillers has led to a shift towards more budget-friendly and minimally invasive options, with more focus on maintaining beauty regimens economically.

Q: What is the most popular type of injectable procedure? A: Neuromodulators, such as Botox, Xeomin, and Dysport, rank as the most popular minimally invasive procedures, followed by hyaluronic acid fillers and skin-resurfacing treatments.


The landscape of Botox and fillers is rapidly evolving, with new trends and demographic shifts shaping the industry. From the rise of “Brotox” among men seeking a competitive edge to the preventative approach of Baby Botox among younger generations, the motivations and preferences of patients are diversifying. Meanwhile, the popularity of budget-friendly and minimally invasive procedures continues to grow, making beauty maintenance more accessible than ever. Whether you’re considering Botox for the first time or are a seasoned injectable enthusiast, staying informed about these trends can help you make the best choices for your aesthetic goals.

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